When was the last time you did a complete overhaul of your marketing materials? If your answer contains the words ‘do not remember’, then maybe now is the right time to do it. Like all other forms of media, if you are not keeping up with the trend, you are going to get left behind. And in today’s hyper-competitive world, it can be the line between a successful business and an unsuccessful one.
Yes, revamping your marketing materials can take time and effort, but it is worth it. Here are 6 reasons why outdated printed advertising materials can hurt your sales:
1. People do not like old designs
If you are not going for nostalgia, you really do not need to continue with designs from the 2000s and early 2010s. In 2019, all the major players realise the importance of design which is why we see all these companies re-branding themselves. To connect with your customer today and to solve today’s problems, you need designs of today. Fresh designs attract customers and build an image for your brand as someone who knows how to deal with modern problems.
2. The issue of outdated information
More often than not, your outdated marketing materials include outdated information like old phone numbers, email addresses, or offers. This can create confusion for customers and can even lead to frustration and anger. Inaccurate information also gives the impression that you are not a serious business which can reduce trust even among existing customers. Making sure that all your printed advertising properties have up-to-date information about the business is not optional.
3. Mismatched advertising hurts brand image
Almost all businesses are promoting their brand on social media and other digital platforms. The good thing about digital marketing is that you can make it dynamic. You can change taglines, logos and all the other media in real time. However, when you update new information on a digital platform and don’t do the same on your business cards, pamphlets, and catalogs; it creates inconsistency. All your media, digital and physical, should convey the same message and should show the same brand image.
4. Old strategies do not work now
Maybe the design strategy that you adopted in 2014 was simply amazing, but using the same strategy in 2019 is a recipe for disaster. In today’s ever-changing world, constantly updating your marketing strategy is necessary. It’s true for digital media and it’s true for printed materials. You have to make sure that all your business card printing, brochure printing, catalog printing, etc. are done keeping the latest trends in mind and is in line with the needs of your evolving customer base.
5. Old materials lose quality over time
It’s no secret that old paper is more prone to wear and tear as time passes, and can get extremely brittle. Also, old printed materials lose their sheen and the customer can sense it. Old marketing material makes your brand look old. With constantly evolving printing technology, you can be missing out on superior quality with outdated printing materials. As a business, you have to make sure that your print advertising is using paper stocks that look as well as feel amazing.
6. The competition will be up to date
Even if you are the leading business in your industry, remember that your competitors will always be trying to reach the top spot. They will try new strategies, conduct experiments, and will change their way of marketing to influence the buyers of today. If you are not doing the same, you will start to lag behind and eventually, taken over. That’s why outdated printing materials can hurt your sales and when it does, your competitor will be there to make use of this opportunity.